Marketing Manager

Designed to inspire hands-on learning through play, the Miriam P. Brenner Children’s Museum (MBCM) engages children and families of all ages in fun, learning experiences which contribute to their growth and development through play, creation, outdoor exploration and STEM experiences. MBCM is a 501(c)3 nonprofit organization.

The Marketing Manager is the shameless promoter of all things MBCM — shouting from the rooftops (and newsreels, Instagram posts, web blogs, etc.) about all the fun that can be had at 220 North Church Street. This role serves a diverse team and makes sure that all MBCM offerings and activities are clearly and confidently on display. The ideal candidate is someone who thrives in a fast-paced, energetic environment, leads with confidence, and knows how to capture an audience and keep them engaged without losing sight of the ultimate goal: inspiring joyful learning through play!

Reports to: CEO

Position Status: Exempt, full-time.

Hiring Range: $43,000 - $58,000. Benefits include health insurance, 20 days paid vacation, and paid holidays.

Schedule: This position is full-time and is designed to be 40 hours a week. Weekend and evening work is sometimes required.

To apply, email a letter of interest and resume to Joe Rieke at Jrieke@MBCMuseum.com.

Roles and Responsibilities

Marketing

• Assist all departments with their marketing needs to achieve organizational goals.
• Manage the production of all promotional and communications materials for the Museum through channels including email, social media, print, and digital/web.
• Ensure consistent messaging and branding across all platforms.
• Develop long- and short-term marketing and promotional calendars that support Museum initiatives in collaboration with various internal teams.
• Manage social media production across social channels, and respond to online comments, complaints, and questions.
• Plan, promote, and participate in on- and off-site community events.

Communications

• Maintain and update the Museum's website (WordPress) in partnership with external web development partners.
• Manage the Museum’s online reputation on sites like Yelp & Google.
• Create effective email marketing campaigns and maintain accurate email contact lists.
• Be one of the Museum’s media spokespeople and manage the Museum’s media relationships. Must be comfortable with planned and unplanned media engagements, promotions, press releases, interviews, etc.
• Create and update Museum crisis communication plans.
• Establish and maintain partnerships with external organizations, influencers, and other stakeholders to enhance the Museum’s visibility and reach

Advertising

• Plan effective annual paid and earned advertising campaigns utilizing various advertising partners and mediums.
• Manage digital/online advertising mediums.

Administration & General Duties

• Managing the marketing budget, including allocating funds for different campaigns, tracking expenses, and ensuring appropriate cost-effectiveness (ROI).
• Conducting market research to understand the target audience, competitors, and industry trends.
• Create, track and analyze performance of marketing campaigns using various metrics and tools.
• Bring innovative ideas and creative approaches to marketing campaigns to keep the Museum’s branding fresh and engaging.
• Maintain the Museum's photo and video library, including creating, adding, and organizing content.
• Keep up-to-date with the latest news, events, programs, and general happenings at the Museum.
• Participate in meetings and conversations around Museum initiatives to ensure a cohesive organizational voice.

Other Duties

Besides the Roles and Responsibilities, all MBCM staff members are asked to provide assistance when needed to support the MBCM team in furthering its mission of promoting learning through play. This may include, but is not limited to, providing back-up on other MBCM programming, sitting on ad hoc committees for events and relationship building.

Physical Requirements and Work Environment:

With more than 30,000 sq ft of interactive exhibits, this work requires lots of movement including working in an indoor/outdoor public facility, standing, stooping, dexterity of hands, standing or walking for longer periods of time, regularly lifting up to 25lbs, and working with cleaning products. Noise and activity levels vary at the Museum. Typical days include crowds, noise, and multi-tasking.

Minimum Qualifications: 

• Must be self-motivated, team-oriented, creative, collaborative, highly skilled, and organized.
• Should possess flexibility and capability to adapt to changing priorities and schedules.
• Bachelor's degree in marketing, business, communications or related field or equivalent experience.
• 4+ years’ experience in the marketing or advertising field.
• Capability for creative storytelling across text and visuals.
• Detail-oriented, writing and editing skills.
• Experience with website (wordpress), social media (Facebook, Instagram, Tik-Tok, twitter, etc), and email marketing management required.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or Canva required.
• Graphic design experience.

Preferred Qualifications:

• Professional experience in organizations that support formal or informal learning environments (children’s museums, cultural institutions, community centers, etc).
• Fluency in more than 1 language.
• Experience in nonprofit organizations.
• Experience managing a brand identity.
• Proficiency in SEO, Google Analytics, or other digital advertising platforms.
• Experience with data-driven marketing strategies and campaigns, managing marketing funnels.