Guilford Nonprofit Consortium

Development & Marketing Manager

East Greensboro NOW
Published
March 26, 2024
Location
Greensboro
Job Type
County
Inside Guilford County
Street Address
601 E. Market St., Suite B
Apply for the position to this email address
eastgreensboronow@gmail.com

Description

East Greensboro NOW is a nonprofit, community development corporation (CDC) that is focused on driving new investment and improving the quality of life in east Greensboro (NC). Our activities are centered in four areas: Economic Development, Community Development, Affordable Housing and Minority Entrepreneurship. East Greensboro NOW seeks a motivated and dynamic individual to join our team as the Development and Marketing Manager. This full-time role is crucial in supporting the organization’s mission by executing effective fundraising and implementing strategic marketing initiatives.

Duties

Core Responsibilities
Fundraising
 Develop and implement fundraising strategies to achieve financial goals
 Plan and execute fundraising events, including donor cultivation events
 Build and maintain relationships with donors, sponsors, and community partners
 Research and identify potential funding sources, grants, and sponsorship opportunities
 Implement strategies to engage and retain current donors
 Communicate effectively with donors, providing regular updates on the organization's activities and impact
 Develop and maintain a donor database, ensuring accurate and up-to-date records
 Work closely with program managers to understand funding needs and create targeted campaigns
Marketing
 Create and manage marketing campaigns to increase awareness of the organization's mission and programs
 Develop content for various channels, including social media, newsletters, and the
organization's website
 Collaborate with graphic designers and content creators to produce visually appealing and compelling marketing materials
 Monitor and analyze the performance of marketing campaigns, adjusting strategies to maximize impact
 Plan and coordinate events that align with the organization's mission and engage the community
 Manage logistics, invitations, and follow-up activities for events
Key Communications
 Draft and distribute press releases, letters, email blasts
 Maintain the website
 Produce the quarterly newsletter keeping all constituencies updated and engaged
 Manage social media accounts, including Facebook, LinkedIn, Instagram, Twitter and others as may be appropriate; share timely posts, respond to comments and questions, and share relevant posts of partners
 Collaborate with other team members and departments to ensure fundraising and marketing efforts align with organizational goals
Other Duties
 Serve as the primary liaison for targeted neighborhoods
 Responsibility for Community Development Committee
 Coordinate community forums
 Coordinate neighborhood programs
 Facilitate or coordinate housing outreach activities in targeted neighborhoods
 Develop effective means to build and maintain relationships among homeowners, landlords and tenants in the designated neighborhoods
 Work with east Greensboro neighborhood associations in promoting meetings and
community events

Qualifications

Qualifications
 Proven experience in fundraising and marketing within a nonprofit context
 Strong written and verbal communication skills
 Ability to work independently and as part of a team
 Proficient in using fundraising and marketing tools and platforms
 Understanding of nonprofit regulations and ethical fundraising practices

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